All this will increase is torrent traffic.
I can't stand the 'exclusive' bullshit that networks and providers are playing lately. You try to edge out other providers so people 'have' to use your service? Nahhhhhh....
It's kind of funny that Netflix/hulu/etc. won't compete on service or ease of use or price or etc. but instead play exclusivity games. If you want XYZ you HAVE to use us. (ok, they phrase it differently)
Screw you guys, I'm goin home.