An anonymous reader writes
"With the playoffs in full force, the National Basketball Association has launched NBA Headquarters In Second Life. The effort is notable because it's perhaps the first corporate area in the virtual world which makes intrinsic sense and doesn't seem forced. It's got a virtual basketball court, where avatars can sit and watch a real-time, 3-D diagram of NBA games. Seats have "scripted" chairs: Once a user sits his avatar in the chair, the user can flick his point of view from the playing field (with its real-time diagram) to the scoreboard, and back again. Do you agree that this is big departure from many of the other corporate areas in Second Life, which are sterile places where visitors might come once, but never return."