Submission Summary: 0 pending, 5 declined, 1 accepted (6 total, 16.67% accepted)
PepsiCo (PEP, news, msgs) buys lots of renewable energy, while a Coca-Cola (KO, news, msgs) plant recycles plastic bottles. Should environmentalists drink Pepsi or Coke?
Something like this could also put the power of choice between 'cheap' and 'environmentally friendly' in the hands of the consumers for a market driven force. Currently, there is very little way for consumers to 'vote with dollars' for the more sustainable product simply because they have no way of knowing the impact.
Of course, if done wrong, it will be one more meaningless marketing gimmick for companies to tout as each seek to manipulate the data to get the results they want.
"Don't worry about people stealing your ideas. If your ideas are any good, you'll have to ram them down people's throats." -- Howard Aiken