"How about eating still warm intestines uncoiled from the carcass of a freshly slaughtered goat? At the party to celebrate God Of War II's European release, members of the Press were invited to do just that . .
In a time of increasing public sensitivity to video game violence, Sony has gone to the extreme by publishing pictures from a party featuring topless cocktail waitresses and, get this: a freshly decapitated goat.
From the article:
The corpse of the decapitated animal was the centerpiece of a party to celebrate the launch of the God Of War II game for the company's PlayStation 2 console.
Guests at the event were even invited to reach inside the goat's still-warm carcass to eat offal from its stomach.
Sickening images of the party have appeared in the company's official PlayStation magazine — but after being contacted by The Mail on Sunday, Sony issued an apology for the gruesome stunt and promised to recall the entire print run.
Sony has been no stranger to bad press in recent years, between a rootkit scandal and countless corporate mishaps, this latest debacle just begs the question: When are they going to learn that there is such thing as bad press?