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Businesses

Utility Wants $17,500 Refund After Failure To Scrub Negative Search Results 110

Posted by samzenpus
from the if-you-don't-have-abything-good-to-say dept.
mpicpp Points out this story about Seattle City Light's anger over negative search results and its inability to get them removed. Seattle's publicly-owned electrical utility, City Light, is now demanding a refund for the $17,500 that it paid to Brand.com in a botched effort to boost the online reputation of its highly-paid chief executive, Jorge Carrasco. Brand.com "enhances online branding and clears negatives by blanketing search results with positive content" in an attempt to counteract unwanted search engine results. City Light signed a contract with the company in October 2013 and extended it in February 2014. The contracts authorized payments of up to $47,500. Hamilton said that he first raised the issue of the utility's online reputation when he was interviewing for the chief of staff job in early 2013. "All I saw were negative stories about storms, outages and pay increases and I raised it as a concern during that interview," he said. "And then after I started, [CEO Jorge Carrasco] and I discussed what we could do to more accurately represent the utility and what the utility is all about, because we didn't feel it was well represented online." Thus, the Brand.com contract. City Light says that it only ever thought Brand.com would help it place legitimate material in legitimate outlets—talking up some of the positive changes that have taken place at City Light during Carrasco's tenure. Instead, it appears to have received mostly bogus blog posts.
Networking

PHK: HTTP 2.0 Should Be Scrapped 220

Posted by Unknown Lamer
from the just-give-up dept.
Via the HTTP working group list comes a post from Poul-Henning Kamp proposing that HTTP 2.0 (as it exists now) never be released after the plan of adopting Google's SPDY protocol with minor changes revealed flaws that SPDY/HTTP 2.0 will not address. Quoting: "The WG took the prototype SPDY was, before even completing its previous assignment, and wasted a lot of time and effort trying to goldplate over the warts and mistakes in it. And rather than 'ohh, we get HTTP/2.0 almost for free', we found out that there are numerous hard problems that SPDY doesn't even get close to solving, and that we will need to make some simplifications in the evolved HTTP concept if we ever want to solve them. ... Wouldn't we get a better result from taking a much deeper look at the current cryptographic and privacy situation, rather than publish a protocol with a cryptographic band-aid which doesn't solve the problems and gets in the way in many applications ? ... Isn't publishing HTTP/2.0 as a 'place-holder' is just a waste of everybody's time, and a needless code churn, leading to increased risk of security exposures and failure for no significant gains ?"

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