You're confusing business with charity. Unscrupulous businesses thank you.
No, I'm clear on the difference. It's people that think participating in Kickstarter campaigns is an investment that are confused.
When you give money, did you get stock or chotchkies? If you got stock, you are investing. Otherwise, you are giving away your money.
That's not necessarily a bad thing, just as long as you know which you are doing. If it makes you happy to contribute towards making some product/thing/project happen, that's great. It's just not in any way, shape or form an investment where you expect a financial return if the product/thing/project succeeds.