That's just like the term "progressive". I know people that consider "progressive" to be the ultimate compliment.
Actual conversation: "Oh, I can't believe those neighbors turned out to be such jerks. They seemed so progressive!"
Progressive taxes, progressive politics, etc. Never real thought about to *where* are we progressing.
The political term "progressive" includes in its meaning the idea that humanity is (overall) on an upward, improving path.
For example, we have outlawed slavery, given women the vote and stopped sending (Western) children out to work for 12 hours a day.
If you are deeply conservative, then I suppose you think life was better a few hundred years ago when people grew rich from slavery, treated their wives as chattels, and liked the ability of eight year olds to climb up narrow chimneys.
For the rest of us, the progress made is obvious.