Comment: firefighting app (Score 1) 630
I agree that software needs more focus, though it's harder to paint a quick picture in people's minds unless you say something like "make more apps."
I was actually very pleased that he used the example of firefighters downloading building plans on their way to a fire on their "PDA", since that's an app I actually built a few years ago (and current client
Focus depends on ease and effectiveness of narrative. If you can't get a hit in 10 seconds, it won't give the punch.