It does read like an advertisement, but it is one that, as a parent, I want to read.
Oh, I agree...I should have put some more positive spin on that assessment. I have nothing against vehicle owners installing GPS in said vehicles being used by others. It's paid the bills for me in the past.
Hell, I even let them Big Brother on my car. Progressive Insurance customer here: I gladly signed up for Snapshot when it was available (and drove like a little old lady) for 45 days. Saved a permanent 14% on my annual premium without permanent monitoring.
Is this news because it's LoJack, a household name dating back to my childhood, rather than Wireless Matrix/GPS Insight/Trimble/the 47 other players in this space?