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Submission + - Some consumers habitually pick losers

AmiMoJo writes: If you’re still crying into your pillow at night over the demise of the Zune MP3 player or Crystal Pepsi, take a long, hard look into the mirror: Your shopping habits might have foretold the doom of your favourite, discontinued products. At least, according to a group of researchers pointing the finger at certain early adopters. In a study published in the Journal of Marketing Research, researchers identified particular kinds of consumers whose preferences can predict products that will flop, calling those folks “harbingers of failure.” “Certain customers systematically purchase new products that prove unsuccessful. Their early adoption of a new product is a strong signal that a product will fail.”

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