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The Media

Apple Leaves Journalists Jonesing 277

Hodejo1 writes "Apple traditionally has big product announcements in the early spring, so around February both the mainstream press and the tech blogs began to circulate their favorite rumors (the iWatch, iTV). They also announced the date of the next Apple event, which this year was in March — except it didn't happen. 'Reliable sources' then confirmed it would be in April, then May and then — nothing. In withdrawal and with a notoriously secretive Apple offering no relief the tech journalists started to get cranky. The end result is a rash of petulant stories that insist Apple is desperate for new products, in trouble (with $150 billion dollars in the bank, I should be in such trouble) and in decline. The only ones desperate seem to be editors addicted to traffic-generating Apple announcements. Good news is on the horizon, though, as the Apple Worldwide Developer Conference starts June 10th." This was in evidence last night, as Apple CEO Tim Cook spoke to the press at the All Things D conference. Cook's statements were mostly the sort of vague, grandiose talk that gets fed to investors on an earnings call, but it's generating article after article because, hey, it's Tim Cook.

Do not underestimate the value of print statements for debugging.