sterlingda writes: "Amazon-owned Alexa, which tracks and ranks website data, has been caught cooking the books on their data reporting, showing a dramatic / precipitous drop-off in traffic for the past month to popular conservative sites that contradict the mainstream media line of thought, while boosting the traffic report to liberal websites that tow the line. This is documented by comparing Alexa reports to Quantcast reports for same time-frame. On October 1, Alexa reported: "Alexa Increases its Global Traffic Panel", but the data seem to suggest they did far more than that, with some funky political biasing. Given this data, do you trust Alexa? What should the consequences be? Boycott Amazon.com?"