+ - OSS can benefit from branding->
Submitted
by
athloi
athloi writes "If FOSS/OSS is to compete with mainstream corporate software, we must do what they do better. One way to do this is to look at a top-down management strategy called branding, in which the performance and appearance of the software are united with a marketing outlook that portrays it as unique.
http://www.slideshare.net/coolstuff/the-brand-gap/ "
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Link to Original Source