In the opinion of this random bloke, Shift would be more fairly characterized as Wired-sans-pretension-sans-narcissism-sans-techno
In my opinion, Wired's steadfast embrace of the Whig view of history- that the new is inherently better than the old, was always it's Achilles heel.
To wit, Shift never made so bold (and idiotic) a proclamation as Wired's infamous " Kiss Your Browser Goodbye! exhortation, which predicted the imminent death of the web browser and the pending future domination of luminary upstarts like "Pointcast" (dead), "Marimba" (seriously hurting), "Backweb" (reinvented).
I'll miss Shift. And one day I'm sure I'll miss Wired, too, for very different reasons.