Last quarter, the Moto 360 topped the list of smartwatches, taking 15% of all shipments, according to Canalys. While Samsung’s offerings netted 52% of shipments, the overall category of wearable bands grew by 37% last quarter. Canalys credited the Moto 360’s success to its "appealing design," which gave it an edge over other Android Wear products.
Compelling physical design is never a disadvantage, but in this case Motorola having sidestepped having to force consumers to embrace both an entirely new concept of wrist-worn hardware and a behavioral change driven by wearable software."
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