sl4shd0rk writes: On the eve of the Samsung Galaxy SIV Release, Apple's marketing magnate Phil Schiller gave a rare interview and played down the release and seemingly attempted to discredit the competitor, as well as the phones and operating system it runs on. Calling it "plain and simple" and adding that "Android is often given as a free replacement for a feature phone" Schiller's comments suggested a bit of tension in the Apple camp which only lays claim to ~20% of the global market. In regards to the IDC report on Market share, Schiller disputed the importance saying he wasn't sure the "estimates and the modeling accurately gives an accurate picture of it all". Schiller went on to talk about the iphone 5, which went on sale last September, being "thin and light" with the "best display of any smartphone". Apple's shares have fallen from a high-close of $702.10 in September to $428.35 Wednesday suggesting that slumping sales are putting more pressure on the Apple marketing group to bring those sales figures up soon.