simoniker writes "Discussing PR and the media, former Rockstar Games PR rep Todd Zuniga discusses how the company tried to manipulate the game press as part of an in-depth article on how the two forces interact: "In part, it's a numbers game... Otherwise, it's history. Who wrote negatively about the games, and who hasn't? We never worked with [gaming website] GameSpot while I was there because 'they just didn't get it.'... Hilariously, we even had a list of journalist preferences: 'Likes cake, married, went to school at Indiana U'.""
simoniker writes "Nowadays, Activision is a massive worldwide publisher, responsible for the Tony Hawk and Guitar Hero franchises, among many others. But it all started with just four game developers leaving Atari in 1979, and there's a new history of the first ever third-party publisher, with insight from company co-founder David Crane, up on Gamasutra. From the piece: ""A memo was circulated from the marketing department showing the prior year's cartridge sales, broken down by game as a percentage of sales. The intent of the memo was to alert the game development staff to what types of games were selling well," Crane recalled. "This memo backfired however, as it demonstrated the value of the game designer individually. Video game design in those days was a one-man process with one person doing the creative design, the storyboards, the graphics, the music, the sound effects, every line of programming, and final play testing. So when I saw a memo that the games for which I was 100 percent responsible had generated over $20 million in revenues, I was one of the people wondering why I was working in complete anonymity for a $20,000 salary."""Link to Original Source