In my mind there is no such thing as intellectual property, or the concept of "owning information." But there is a concept of rewarding creators of information, which presently uses the artifact of temporary ownership, whose terms have been stretched and distorted vastly since they originally been entered into the lawbooks, when it used to be 14 years for copyright renewable to 28, in a day and age when starting up a printing press took forever by hand loading individual letters into page frames, and then the printed book took forever to make a trip between London and New York, or even the Oregon Trail West Coast from Missouri. Now we got the latest extension of Mickey Mouse protection act giving another 20 years to Disney over stuff that's long become cliche and in my mind, part of the body of public knowledge, something you should not deny from a child to know. Like, there is this concept that nobody can own organic chemistry, or any branch of science, such as computer science, but they are slowly creating a world where there is a de facto ownership of branches of science, either through monopoly, or simply through corrupting the laws of perpetual copyright extensions, last public domain entering of copyrighted material stuck at 1923, which was long before organic chemistry, computer science, etc., flourished. Had it not been for the Chinese "People's Liberation Army" sticking up for the rights of the public, or lower class, holding some tangible power, we'd long be living in a world of no wikipedia, no linux or freebsd, any information that's not copyrighted banned and the perpetrators publicly burnt at the stake, etc. Yeah, intellectual property is easy money, the easiest of easy moneys with very little product liability for instance, and a whole lot of money being at stake. And because of that the drive, the tendency to change the rules by a campaign donation to get yet another billion out of some intellectual property protection artifact is great. Just ask pharmaceuticals what they would not give to extend patent protection from 17 to 20, or from 20 to 22 years. But unlike real estate for instance, or gold, or other scarce materials in high demand, information in general is not scarce, the only thing scarce being its creation, which is why the property rules around it were erected as such, to spur creation, and not to hog all public knowledge, erect blackmailing extortion schemes for easy money, all in all resulting in a society and economy of improperly allocated resources. There is absolutely no economic benefit provided by people squatting on intellectual property, such as Microsoft "owning" Windows 2000 in 2040 as copyright. There is indeed a benefit provided by them owning it in 2000 or even 2005.
So what Microsoft needs to do to stay in business is innovate. That is the sole purpose of intellectual property, not to sit and gloat on your collected laurels, but to keep creating, and if you don't, then you really have no good excuse for draining all that wealth from the rest of the economy as a form of improperly allocated resources. And in this sense intellectual property of an book writer in fiction whose books don't sell much, does need longer protection, compared to someone writing science books, because science is one, it's not fictional, like a novel without which you can live your life just find, but hogging science does harm those you hogging it from. Also things that enter the public sphere simply over reasons of popularity, and becoming sort of a cliche and a requirement of a well rounded education or knowledge about the world, such as Harry Potter, things that are high volume in sales, should get much shorter copyright protection terms, for one, because the creators have been compensated well due to popularity and high sales, unlike a writer who pays amazon like $2000 to get his book published, and barely ever makes a sale. Yeah, I know it's complicated. But property is usually assigned to things that are scarce. I don't really have property rights in my coat when I walk out of an institution and a guy says nice jacket, I ask him, you want it, he's like yeah, I give it to him and I go to Walmart buy another one for $15 or something. Right? It's not that scarce. Now if I busted ass to purchase a land lot for 20-30 years, real estate, and in that fertile land, not structures on it, being scarce, if he asked me can I have your land, I would tell him no, you have to work for it yourself too. Same with your children, can I have your children and use them for whatever I want? No, get your own kids, dude.
Information suffers from lack of sufficient creativity, that's the scarce part. Once it's created, it's abundant and plenty.
Back in the 90's Microsoft made good money because they were serving the customer. Yeah, all they could think of is the pirated versions that people did not buy, but the fact is those pirated versions along with decent cost for businesses were what allowed them to proliferate, compared to commercial Unix. One lesson that people refuse to learn is that the customer is always king. The harder you fuck over your customer the harder you fuck yourself over. Temporarily you make good money though.
Even today there are opportunities to please the customers, and give them what they want. Yeah, they run into AI proliferation issues, and it's hard to tell whats right and wrong there. But there is customer demand for better computing. Along the lines of the hololens. And sensoring up the world around you and automating your home. Yes, all that robotics and automation and sensor reading and automated decision making based on it runs into issues of the movie "Screamers" from 1996. So you have to hold yourself back on that, and like the pope says, let's depopulate the world to 1 billion people, and go back to horse drawn plows, villages and churches and a stable world free of nukes, of bioweapons, of artificial intelligence robot technology, etc. Ha ha, right? So you are between these two extremes of pushing the limits of biotech and artificial intelligence both of which could erase all humanity if got out of hand, vs. who wants to live without technology like cars or even steel, let's go back to the bronze age or stone tools? Steel is economically efficient, makes life easier, so is a whole lot of modern stuff, like refrigerators, or solar panels and LED nightlights.
But anyway the boundaries for Microsoft to push, whether with Intel/AMD or ARM, are easier computing technology of wearable computers. Along the lines of hololens. Have a small backpack, or even one of those under the armpit pistol holder thingies hold the computer on my body, and give me a screen that 50 inches wide in the form of a wearable sunglass, or like fighterjet pilot helmet display, and a bluetooth rubberized waterproof keyboard I ran roll open from my camping backpack because I have a hard time typing in mid air on holographic keyboards. Or even using touchscreens on holographic displays, but that's easier. I still want to use the regular keyboard and mouse, with options to go to the new ways if I want to, just like Windows 95 still had the old Win 31 File Manager and Program Managers if people wanted the old look and feel. Also give me an easy way to code, such as arduino sensors of home automation, where I set one wire or 0 wire wireless emits a chirp every 10 minutes sensor in my freezer, fridge, outside my window, inside the bathroom and living room or wine cellars, rain gauges, wind sensors I can stick outside my window, O2/N2/CO2/CO/NO/O3/organic sensors including smoke detector like particle counter dust sensors for indoor air, tap water or store water analyzers, light intensity meters, lights with motion sensors that follow me around in the dark, like a pilot light in the kitchen and bathroom to give enough light to get oriented to start moving, and as soon as I clap the LED's turn on and off in a power saving way without me having to walk to the wall switches. Turn me into a fucking Borg with an implant where I don't even have to wear shades but I can see the computer via hallucinations, and nobody can tell I'm actually watching porn on the Internet in a boring math class, or playing a game, but one that I can always unplug and go back to the normal way of being, like if I lose the ability to piss from the computer messing up my nervous system, I can pull the plug and piss just fine. Give me automated binoculars. In this sense they would descend into the realm of military weapons, and biotech and chemistry, and supplement human lifeforms with better sensors and processing ability, such as ability to navigate in the dark by seeing magnetic field lines on the hololens shades at first, with night vision, then inside my head via an artificially induced schizophrenic hallucination. Might need a steady supply of psilocybin to ease the inducing. And I need a classical VB, or QBasic or GWBasic interface to program it all. Basic, not dotnet or java. Make my life easier and better motherfuckers, instead of giving me the feeling that I just been ass raped and violated every time I hand over a dollar to you.
There is plenty do to and plenty to innovate, and that's the true way to justify earnings or intellectual property, the temporary part. Yeah, when they brought indian/arabic numerals to Europe, to do hand computations, there was a sudden innovation, which has stopped. And if there were intellectual property rules in place, and instead of importing it it was just discovered, it would have and should have protected that for the short term, and in the long term, whoever created that, when they stopped innovating, they don't really have a good argument of deriving a living off of something very far in the past. There is no such thing as owning information when we analyze it at the core, over scarcity arguments (which can be artificially fucked with), there is an artifact we call temporary intellectual property to reward creators, but it was never meant to function similar to other property rights managing other scarce resources, where individual ownership brings "caring" into the picture. Btw when I was 5 years old, I lived in an apartment building whose flat roof you could walk up to, and everyone, including my family, had a TV antenna up there. Talk about what a mess, or a zoo that was. That was finally put to end by a TV expert, who cleared off the roof of two neighboring apartment buildings 60 units each, put one massive set of antennas up (I think the VHF was a duo, and UHF might have been a quad), and amplifiers, and he ran coax from unit to unit to unit in a sequential way, instead of individually down from the roof like it was before, me living on the ground floor, and constantly listening to the antenna cable getting flapped around by the wind, because it was hard to make a long length super tight, like a guitar string, unlike the window to window horizontal short runs. Yeah when there was an issue a whole segment could go down, but the picture quality was excellent, compared to what we had before, often due to the wind blowing our private antenna around and having to walk up to the roof, and realigning it on the xmastreestand 3 legged thing it was standing on, among the zoo of other privately owned antennas, with roof space being very scarce. So there are often arguments for collective agreements, especially when everyone finds it easy to agree on things. Such as linux used to be a collective thing fairly well agreed on before systemd, you set it up one time, and it works for good, no need to fuck with it unless something breaks down or new things arrive on the scene. It is very hard to justify extorting an income over using mayan/hindu/arabic numerals, in the form of intellectual property, same goes for Windows 2000, in the long run. Such things would be improperly allocated resources and would lead to a very strained world, of a sort of master/slave setup, one person creates and works for everything, while the other reaps and controls all the benefits. It's not a peaceful and good long term setup. But people have always been at it. History is pretty much all about how one guy, or a few, tried to get the others to do stuff for them and keep them as slaves, or at least as some kind of subjects under control. And in the Land of the Free and Home of the Brave, here comes the Obamacare King Kong into your budget, as if you weren't already struggling enough with the improper allocation of resources into a housing cost bottomless pit drain, putting everyone's budget under even further government control, and soon you'll be living in a world where, due to mandatory health insurance purchases at premiums that nobody can afford - i.e. how much is your life worth to you, right? - so everyone forced on Obamacare aid based on income to buy that insurance, now the government just grasped control of your budget out of your hand, and can instruct you, because they pay some of your bills, to go ahead buy this brand of potato, because they think it's a good deal, it's approved by the FDA/FCC/EPA/FBI/CIA, and don't buy that other potato whose federal approval review is still in process, due to be finished 2 years from now, but until then it's illegal, and you must buy the officially blessed brand only. Unless you have a prescription from a doctor allowing you do buy that other brand, of course your doctor knowing that the difference in nutrients in that potato fits your special biochemical needs, because it's grown in soil rich in mercury, arsenic, lead and cerium, as opposed to the rest of the public, whose health might be at risk because the levels that the potato acquires have not been measured yet with sufficient statistical accuracy - we only have 2 datapoints, we need at least 15 seasons to get a statistically significant measurement - ,yeah, bla bla bla, etc, etc, etc. You see where all this grasping your budget out of your own hand goes? More power to the government, more control over its subjects, more campaign donations or bribes to "expedite" the approval process to get on the list of welfare approved purchases, because the government income is the only game in tow, the government made sure of all that when it allowed monopolies to proliferate and businesses to shut down and outsource, more power more power more power, more money, more power more power. Yeah. The right to life, liberty and pursuit of happiness. Or the right to masturbate. As long as it's via a government blessed and officially approved technique, such as a tax revenue generating Hitachi, but studies show just using your hands or fingers can lead to carpal tunnel syndrome. And if you're a secretary suing your lawyer employer for superfast dictation of legal contracts overstraining your wrist tendons, they will ask you if you have masturbated with your own hands, and if the answer is yes, well, there you go, you should have used a hitachi instead and paid the sales tax, because now you fall into the category of you contributed to the carpal tunnel too, and if you did not masturbate with your hands you would have had just enough miles left in your wrist to perform your job typing a contract without any harm.