This "we're announcing that we'll be announcing something soon" crap, I mean.
The first time I was really aware of it happening was with "Ginger", that silly self-balancing scooter. Then, and every time since, the announcement has been underwhelming at best. Most of the time it's a complete waste of time - so I now let these pre-announcements go in one ear and right out the other.
We have the Internet. If something cool is announced, we'll know about it right away. Stop wasting our time - and yours - with pre-announcements about coming announcements!
Truly we live in the future... but, unfortunately, too often this future makes Futurama look like a prescient documentary.