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Comment Original Lone Gunman series was a travesty... (Score 3, Interesting) 70 70

In the X-Files, the three were portrayed as tech-savvy, conspiracy theorist misfits who nevertheless had meaningful contributions and important roles.
When they got their own series, for some reason, they were turned into silly nutjobs not to be taken seriously. I hope the revival brings back their edge.

Comment Re:What marketing actually is (Score 1) 54 54

also selling a brand which is intangible but clearly valuable to many people

For Coke, the brand is about the associations of flavor and the positive experiences you've had drinking the product which really had nothing to do with the product. Also quality... if you drink it, there isn't bad crap in the bottle. But come on, when you get down to it the whole brand thing can get really overblown with nonsense.

Marketing may not be all lies, but if a brand is mostly about sentiment and not reality, the marketer rarely makes it LESS sentimental. So put your brain in neutral and believe what we tell you.

Comment Re:About Disney... (Score 5, Insightful) 305 305

If Disney really wants to do the right thing, they would hired back their laid off workers in Florida and send the Indian workers packing.

Or reinstate the workers, find decent jobs for the newcomers too, and send the executives packing.

Submission + - NASA's New Horizons has a close encounter with Pluto->

MarkWhittington writes: The New Horizons Twitter feed announced early Tuesday that the NASA space probe has passed by its closest approach of Pluto, the dwarf planet at the edge of the solar system, at a distance of 7,800 miles. The historic event happened at 7:50 a.m. Eastern time. However, as Wired noted, the event is not the end but the beginning of what will be a steady stream of data and images from New Horizons. The probe spent the close encounter with Pluto with its instruments fully focused on the dwarf planet. Tuesday evening it will send back telemetry to Earth indicating whether all is well. Scientific data will stream back, according to Wired, at an agonizingly slow rate of two kilobytes per second, taking four hours to get to Earth. Data and images will stream in for the next 19 months. Scientists will be analyzing the data for many years.
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