The 'cash cow' was Steve Jobs.
You look at every single time Apple came back from the dead:
- Turning the business loser Lisa into the succesful Macintosh phenomenon
- Coming back from Next and bringing what would eventually become iOS and the iThingy phenomenon
That was Steve Jobs.
There ain't no bringing him back this time and Apple's never been anything than a flash in the pan that was fueled by Steve Jobs business savvy.
Granted it will take some time but they will fade into the obscurity they were headed toward everytime Steve Jobs bailed that ship out.
It's a fanboy club. Nobody who does any serious office work has any of their servers running on their backbone. It's Windows, *NIX, or mainframes. Apple's a joke.