...too expensive. People are voting with their wallets. Time for the time honored appropriate response to a shift in the demand curve where the amount demanded at every price is less: time for price cuts.
Everybody in the industry has gotten fat: producers, actors, athletes, sports leagues, coaches, college athletic programs, on air talent, etc. (I'm mostly interested in ESPN, I almost never watch anything on HBO etc, but the same logic applies). You can't pay billions to televise a single college football conference, raise your prices to astronomical levels to cover same and expect your customers to keep shelling out.
There will be a blood bath, especially in the college sports world. The days of $5mm/year coaches, $1mm/year AD's and $750mm stadiums with lavish locker rooms, indoor training facilities, etc, are going to quickly come to an end.
The NFL will feel the pinch as well.