If people double my pay, I would not CARE if it was a publicity stunt. In fact I would HOPE it was a publicity stunt and that it works out for the company. That way I will stay longer in a functioning company.
And this is salary. Not "just" a bonus of 9.400USD for 14.600people from Porche.
So please sign me up for the publicity stunt. (That with the knowledge that in Europe they can't lower your pay, even if you get a lower job at the same company.)