This I think is the central point.
The Guardian is losing £250,000 per day. That is a staggering loss for any business let alone one whose entire future revenue streams are in doubt (given that they receive a huge amount of their income from advertising public sector jobs, does any really think an incoming Conservative government is going to keep that status quo?)
You would think that this would focus the minds of the owners of this paper. However, they have recently moved into new offices near King's Cross station which I can only describe as being oppulent. I have never seen nicer offices anywhere in the City of London in any hedge fund or investment bank that I have visited, places where they actually make money!
The only explanation I have is that newspaper and their readers are in denial of the reality of the current situation. News costs money, and someone has to pay. Murdoch understands this, The Guardian Media Group doesn't. Nor do most of the commentaters here by the look of it.
I would bet that the Guardian goes the way of the dodo before New International does.