Actually, no, there's only one reason any company moves to the cloud - because they think it will save them money. In-house disaster recovery is expensive. Employees are expensive. Refreshing hardware, licenses, and support agreements cost a lot of capital. The allure of trading all of that away for a fixed monthly cost is too strong to resist for most decision-makers.
I don't want to sound overly bleak here, but anyone asking the Slashdot crowd for ideas on how to generate revenue for their employer using commodity hardware is probably so far removed the actual business that their days are numbered. Your Infrastructure was outsourced to an IaaS provider because they don't want to pay for the iron. Next, it's PaaS - your hypervisors, databases, and operating systems, and you with it.
If you want some real advice, use it as a DR site (as GP stated) and make sure the business understands the risks associated with shutting it down, ensuring your ass is covered by having the CFO and/or CIO issue a statement to that effect (they will pin it on you when the cloud goes down regardless, because if you really read those IaaS contracts, the provider cannot be held liable). Then, walk away from it. Divorce yourself from the infrastructure discussions as much as you can, get involved with bigger and better initiatives so that once the salesmen show up with their PaaS offering, you're too well engrained in the big picture that they can't live without you.