dec 2006. 2 weeks before steve jobs even unveiled the iphone.. take a look at this picture on the following website http://www.slipperybrick.com/2006/12/lg-ke850-touch-screen-mobile-phone/ this following is from... june 2006 6 months before iphone unveiled. http://mobileanalystwatch.blogspot.com/2006/06/strategy-analytics-touch-screen-phones_30.html "Stuart Robinson at Strategy Analytics said, "The touch screen market in cellphones is nearly ready to take off, but before it can do so certain conditions must be met. First, the cost of touch screen technology must shrink from $5-10 dollars to under $3. Second, revenue-generating applications must be developed to differentiate touch screen devices from menu or icon driven phones. Finally the market requires a catalyst, such as the presence of an iconic touch screen phone in a Hollywood blockbuster, to generate demand." Strategy Analytics forecasts that "touch screen interfaces for mobile phones will remain at under 2 percent of total devices until such a catalytic event occurs, predicted to be at the end of 2007, at which point rapid growth will ignite interest in touch screen phones, growing the market to around 40 percent by 2012." Stephen Entwistle at Strategy Analytics added, "We expect most demand to come from finger-sensitive technology built into high-end feature phones. This will be a significant shift from today's wireless PDA segment, where most stylus-driven touch screen devices can be found." not only apple thought about making touchscreens finger tip sensitive. where then you need areas of design (think icons on your desktop) to know where to press your finger. so how are icons new and innovative?