"The little ones will be dependent on the tolerance of the big ones to get their content seen." Absolutely. This is the likely future of content. My original post was directed to an analogy between the old paper publishing houses (the gatekeepers, once known as the Big Six) and the devolution of the internet. Who will the new gatekeepers be (or already are)? The list is short: Google, Amazon, Trashrags, Inc - and now (Facebook).