187397
submission
rfernand79 writes
"As previously rumored in various sites, Apple introduced updates to the MacBook Pro line. The new machines are based on Intel's Santa Rosa architecture, and come with backlit LED displays. They can also host up to 4 GB of RAM. And they arrive just in time for the "get a free iPod" back-to-school promotion."
77876
submission
rfernand79 writes
"A web ad pointing to this page on MSN, in addition to the recent clearification campaign and claims of Microsoft hiring people to boost their entries on Wikipedia has made me ask the following question to slashdot: What is good marketing in IT? I can see how Apple has a succesful marketing campaign encompassing the iPod nano (product) RED and their funny Get a Mac ads, but why are those strategies any better than Microsoft's? Most likely somebody out there thinks clearification is funnier than get a mac, or that product red is just a trendy "Bono" thing... still, why is Microsoft's image not improving?"