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Starbucks Responds In Kind To Oxfam YouTube Video 492

Posted by kdawson
from the better-latte-than-never dept.
Kligmond writes "Last week, Starbucks placed a video on YouTube responding to a video posted by the Oxfam Charity. The Oxfam video was launched in conjunction with 'Starbucks Day of Action,' held December 16th, when activists visited Starbucks locations across the world in protest of the coffee retailer's alleged mistreatment of Ethiopian farmers. The Starbucks video calmly addresses the Oxfam allegations, citing an impasse over Ethiopian trademark legalities. Starbucks claims the refusal to sign a trademark agreement with Ethiopia is a stumbling block they hope to resolve on behalf of the farmers. The coffee chain's representative goes on to refute the contention that Starbucks refuses to pay a fair price for its coffee reserves and, in fact, routinely pays well above commodity price, and above fair trade price. Unlike many recent ineffectual corporate reactions to social journalism and networking eruptions, Starbucks' response is unique in that the corporation managed Oxfam's unconventional assault in a very unconventional way, via YouTube. Regardless of the outcome of this particular incident, the move on Starbucks' part comes off as unmistakably in touch with today's communication modes and methods."
User Journal

Journal: Worst. New Year's Eve. Ever. 4

Journal by DG

No, not this one; this would be NYE 1987/1988.

This being my first New Year's after going off to MilCol, so I had been away from home for 5 months, confined in an utterly alien environment. Going from a redneck northern British Columbian logging/mining town to a French Canadian military college is a bit of a culture shock, and I was more than a little weirded out about being back home amongst my old friends during the XMas leave period.

Editorial

+ - Could 2007 be the year of social network fatigue?

Submitted by mrspin
mrspin (666) writes "Will users tire of social networks? ZDNet blogger, Steve O'Hear thinks so, if social networks don't open up and embrace standards which allow for greater interoperability between networks: Unless the time required to sign-in, post to, and maintain profiles across each network is reduced, it will be impossible for most users to participate in multiple sites for very long."

Asynchronous inputs are at the root of our race problems. -- D. Winker and F. Prosser

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