"At the end of a gravel road in the Chippewa National Forest of northern Minnesota"
Why do I give a fuck if they were at the end of a gravel road? I don't, and neither does anyone of even the most negligible consequence. They're clearly pandering to a very specific audience with this article. Not that the rest of the summary is any better, of course.
And why is that? What changed? Reading the article, it seems like the answer is, "We finally bothered to check."