So calling it "environmentally friendly" is a bit of a stretch. It's environmentally moderate, perhaps.
It's amazing, but somehow he proves that it's possible to be both a billionaire and a complete loser. Guy makes a fortune by tech-washing the Dickensian workhouse, then gets all frustrated when he tries his hand at rocket science and finds out that gravity isn't as easy to bully as minimum-wage warehouse employees. So instead he just patents the color blue and the laws of physics hoping to some day sue someone more talented than he is. Elon shouldn't have challenged the patent - he should have just landed on a barge and dared Bezos to sue him so that he could end up owning a chunk of Amazon.