Poll didn't say anything about live TV, just current shows.
Two recent news items are related. First, at a music festival in Boston last year, face recognition software was tested on festival-goers. Boston police denied involvement, but were seen using the software, and much of the data was carelessly made available online. Second, both Ford and GM are working on bringing face recognition software to cars. It's intended for safety and security — it can act as authentication and to make sure the driver is paying attention to the road.