What hype? Apple puts a 4 inch simple teaser inside one of it's applications, and today presents a classy front page on it's web site. The collection gets a stylish presentation in iTunes, but not much more than any other high profile act. How much collective hype do we get from all of those fly by night 2-cent hip hop acts? Should they have just hidden the downloads away someplace or would your world be a better place if they didn't offer them at all?
You should be grateful that this gave you all a chance to buff your egos by claiming your superiority over Steve Jobs for all the world to see.
I've got most of those tracks in my collection, but this still made me smile, especially the free concert video that Apple is streaming. It reminded me of a more innocent and kinder time.