All comments deal only with economy. How about an environmental view? If wood based paper industry goes belly up maybe some forests can be saved. Maybe they should switch to hemp or bamboo pulp or whatever has the smallest impact on the environment. Will the next story be: "war with Brazil and Congo imminent (each have 10 acres of forests left) our supermarkets lack the medium to print their price du jour on..."?
On the economic side... If you are big the change is harder. Smaller companies can and will adopt faster to faster changing human needs. Maybe the dinosaurs will die out and mammals will take over the world?
I for one would rather read a book on an iPad/whatever reader in the forest than read a printed book in the desert.