That seems like an awfully lot of "About nothing" , then. Yes, Bitcoin merchants tend to sell services rather than goods just by virtue of the sort of people who have actually heard of it; but I stopped counting sites listed on that page selling physical product at 300, and that included at least a dozen "general purpose" stores and 25-30 C2C markets (online BTC flea-markets, basically).
Besides, why would you want to spend BTC on a cup of coffee if that same BTC will double in price within a year?
I know you wouldn't believe it from reading the average Slashdot post about Bitcoin, but not everyone using Bitcoin does so as speculation. Some of us just really want to see the success of a currency outside the control of any of the irresponsible jackasses currently in charge of global fiscal policy.
Unsurprisingly, Germany seems like a real hotbed of BTC use - Imagine that, the single most responsible economy on the planet right now, and what do they get for it? "Thanks for bailing out Greece and Cyprus, can you get started on that check for Slovenia?"