there's a proven, simple way to let the public understand this: let all the telecom operators announce that from now on, you get only a basic internet connection. No skype, facebook, spotify or netflix.
Oh, you want those services? well, facebook is 5 euro, spotify 3, netflix 10. Oh, skype. hmm, thats annoying competition. 15 euro.
Here all major mobile telecom providers announced plans like this roughly the same time for their cellphone plans.
We had a law guaranteeing net neutrality in weeks.