I would venture to say that many entrepreneurial kids these days (myself included) want to learn what they broadly think of as "programming" so that they can build great websites that they can ideally sell later on for lots of money, and get on with their "portfolio career". The barrier to entry for implementing a web-based business model used to be the $30,000 sunk cost of hiring a programmer to build a dynamic website with web 2.0 functionality. Now, CMSes like Wordpress, Drupal, Joomla et al. offer the opportunity to start that business for next to nothing, if you have some web dev skills.
Does this make any sense to you guys?