Basically what is happening here is poor people paying to let the richest people on Earth fly they own private jets. But the company that is benefiting from that is only in personal union with Google, so "don't be evil" doesn't apply here. IANAL.
As an EU supporter, I'm afraid that at the next european elections we'll see a triumph of every kind of populism / demagogy / nationalism, left-wing and right-wing, and the people who get elected will work exclusively to suppress the EU from the inside. And I have few arguments against them left. The EU can't carry on by having only the support of the "elite" who can understand the advantages of the common market. They need to conquer back the trust of regular people, or they will disappear.