There is nothing wrong with expecting all TV and movie entertainment to be free. This is the future and companies that do not understand this are destine to meet newspaper companies, book stores and video rental shops in the afterlife.
Paying for entertainment is a thing of the past. Especially paying for simple delivery. There is no need to pay for distribution since all citizens now pay directly for that bandwidth through their ISP.
Any system of delivery that delivers their content with 30% advertising mixed in and cannot figure out how to do this for free is destined to DIE.
Currently, there is a limitation on quality video and music due to channel limits that are funnelled through the paid distribution network. This allows the distribution companies to milk the consumer for far more then it is worth. This system is supported by a huge waste of marketing and advertising used to brainwash young minds into accepting the concept of a "blockbuster" or "superstar", that is sanctioned by the distributors.
Once the public finally wakes up and lets go of paid distribution entertainment, the flow of quality media will be far greater. Only then can we begin to discuss what is fair for consumers to pay back to producers for their work.
In the meantime... dont accuse consumers of stealing. The only ones stealing today are the commercial distributors.