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Google In Bidding To Buy DoubleClick 120

A number of readers clued us to the latest development in the saga of te sale of DoubleClick: Google has thrown its hat into the ring against Microsoft and (reportedly) Yahoo and AOL. Most of the stories quote a Wall Street Journal piece that is only available to subscribers. Google's entry into the bidding may boost the price for the remaining pieces of DoubleClick (parts of the company having already been sold off) to $2 billion, twice what its current owners paid for the whole thing. Some reports speculate that this figure could give Microsoft pause.

Nothing will ever be attempted if all possible objections must be first overcome. -- Dr. Johnson