If my CEO believes in astrology or that the earth is only 6000 years old, I may think he's crazy. But I still need to know who has his ear.
Joan Quigley reference? Astrologer to the CEO of America.
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Google currently has their "PowerMeter" service as a monitoring tool, but this could be expanded to a remote demand-response application (like Utility DR), allowing them to aggregate residential and small commercial customers. With their data mining abilities it won't be hard to accurately predict how much reduction in electricity demand they can actually get (how much you actually can handle your AC being turned down, not how much you say you will), and they can bid that demand into the power markets.
I recently worked at a utility which was concerned about a Google and/or Wal-Mart entry into the power markets. Why? They both have the name recognition and infrastructure to develop/market these programs to huge customer bases and undercut the current efforts. Interesting that this could be their big first step towards that.
The problem with global warming is that everyone has something to gain by cheating on any agreement that might be made.
Voting doesn't necessarily mean majority-rule.