I hope that the NYTimes can find a business model that works on the web. I really do. I hope they manage to persuade people to pay for their journalism.
But, and I cannot stress this enough, I hope their model is one that works without having to make special arrangements with, or otherwise threaten and interfere with, other providers of content on the web and ISPs.
Their problem is that they want the promotion benefits of sites like Twitter, and they want to make the NYT free to people who come from there so that Twitter users don't complain that following a link has taken them up to their limit of free pages. But they also want to encourage users to come to them via other routes as well. This is so very much like wanting to eat their cake and have it to that it deserves to fail horribly.
What no one has managed to do is make a paywall that has the simplicity (and lack of commitment) of buying a paper newspaper. I was tempted to buy the London Times online, until I saw that I needed to sign up for a subscription and hand over my bank details first. Give me a way to pay 50p or 75c for my morning newspaper without any other fuss and I'll gladly pay the daily fee, as readily as I buy cheap iPhone applications. Not, of course, that I'm the first to think in these terms, though Apple for the moment are keeping their offering on the iPad.