Microsoft is launching a new campaign in the U.S. today that it hopes will convince searchers accustomed to Googling that Binging is better.
Microsoft's contention is that it has improved the relevancy of its search results over the past few years, but that due to old search habits, many people never even give Bing a try.
The "Bing It On Challenge," which is available at BingItOn.com, allows users to compare unbranded Web search results from Bing and Google side-by-side. For each of five search queries of a user's choosing, an online test will compare results from Bing and Google. Users can declare a winner or say it's a draw. Users can share their results via Facebook, Twitter and Google+."
This approach is a little unfair to both search engines, because their true strengths come from knowing your search preferences through search history, google+, or facebook. still, it's always refreshing to be reminded what the unfiltered internet looks like."
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