But it cost lots of money to be a member of the jet set.
It would seem to me that most people who can get someone to get them online can quickly figure out as much of the Internet Mystery as they want... i.e. how to send internet greeting cards.
So without a barrier to entry, and with the clueless media along to describe what is and what is not cool for the new net elite, I would think that it will quickly degenerate to a circus with only clowns in the center ring.
Check out the Lance Armstrong Foundation