Comment: Re:All in (Score 1) 366
Betting on people wanting iPhones (what the OP was referring to) is a no-brainer. It's as sound a bet as one can make. It's only the financial execution that is in question (which is what you are referring to). But the premise that people want iPhones is sound.
On the financial side of things, Sprint doesn't even have to make all that money back in the short term, all they have to do is lose less money having done this than if they didn't do this. If the iPhone can even just slow their decline, it's helping them.
The only gamble here is whether that money could have been better spent elsewhere. Using it to acquire the top selling phone seems quite rational. Do you have any better suggestions?