Apple did compete on price - they competed by demanding that every publisher raise the price of all ebooks by 50%.
I'm 100% positive that that's absolutely not what happened. Funny sense of re-writing reality you have there. I've heard a term for that before, I'm sure you bandied it about before...
Publishers were happy to oblige.
They were timid, afraid to take on Amazon alone. What happened wasn't that Apple asked them to raise their prices across the board by some set amount, what they asked them to do was quit letting Amazon set their prices for them. *That's* what they were happy to do, they just never had the backbone before iBooks.
Amazon wasn't hurt - they still dominate the market.
90% to 60%, and no longer able to bully the publishers around to the same extent as before. I don't know how you can think that doesn't count as being "hurt". Perhaps if that three-letter term I referenced above would come to me, what is it?...
The only people who lost were consumers (like you!). People like you lost big time.
You mean how I now have more plentiful options for eBooks? Wow, I'm soooooo hurt!
Go cheer for the people who beat the shit out of you some more. It amuses them.
No one laid a finger on me. They've offered products which I've willingly paid for. I know that's a strange concept for a large contingent around here.