Today's interviewee, Viktoria Tsukanov
, is one of the executives at predictive marketing company Mintigo
who did a study in January, 2015 that seemed to show that large companies with female CEOs "achieve up to 18% higher revenue per employee than male CEOs." The study, titled "She’s the CEO and She’s Sensational
," used financial data Mintigo collected on 20 million companies, and determined CEOs' genders by analyzing first names, so it was not subject to survey vagaries but was a straight data analysis job. Could this be a case of correlation and causation being unrelated
? It's possible. It's also possible that the revenue per employee figures are affected by the fact that female CEOs are more common in healthcare and non-profit organizations, while men dominate manufacturing and construction -- and, as Viktoria pointed out in a blog post headlined "Women Just Raised the Bar. Big Time."
there may be other factors at work as well.
The "18% higher revenue" figure specifically applies to companies with more than 1000 workers, while companies with fewer workers may average more revenue per employee if they have male CEOs. Besides discussing the study itself, in our interview Viktoria talks about how male employees might want to alter (or not alter) their behavior if they find themselves working for a female boss for the first time. She also discusses challenges a woman might face if she is suddenly put in charge of a heavily male IT or programming staff. Other thoughts she shares have to do with finding mentors and dealing with negative people, both of which apply to people of all genders. Interesting food for thought all around.