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Media (Apple)

Submission + - Survey finds Apple users have sense of superiority

Stony Stevenson writes: Mac users are more likely to be open minded and liberal than the rest of the population, according to research conducted at the Macworld Expo in San Francisco this week. Mindset Media, which operates an online ad network that targets people with the personality traits that fit its clients' brands, has released a Mindset Profile of Mac users. The survey of 7,500 users revealed that people who are highly open minded or, in Mindset Media parlance 'Openness 5s', are 60 percent more likely than the general population to have purchased a Mac. These purchasers are also more liberal, less modest and "more assured of their own superiority than the population at large", the company said.

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