Sorry about that, but I need the beard for work so that they'll take me seriously when I talk about Git and package management on Linux. If I came in with a Don Draper look, it wouldn't work.
Excellent point. Print magazines are in many ways the ideal ad medium. They allow advertisers to choose the type of content that the ad is attached to, but it's impractical to target individual users.
Which is why Mary Meeker’s Internet Trends presentations keep showing an out-of-proportion percentage of ad spending going to print, and lower percentages going to more trackable media.
But for the medium as a whole, targeting costs revenue.
The less targetable a medium is, the more valuable it is.
The final decision on this is probably above the OP's pay grade, but consider putting employees on the "Bring your Own Laptop" plan. One of your biggest expenses at a company this size (unless you have very expensive vertical market software) is desktop hardware. Company-owned machines take a lot of hard use, and somehow people's own property lasts longer.
You need to be able to recover from a crash anyway, so why write both: infrequently used but critical crash recovery and frequently used, but not always run clean shutdown? Just crash. Crash-only software: More than meets the eye
Before Google, "search engine optimization" was basically choosing a good page title, then stuffing the page with keywords.
Then Google came along, and PageRank saved the web from crap keyword-stuffed pages. All of a sudden, placement was based on whether or not a page could attract inbound links. Life was good.
I'm not worried about Google making us "stoopid" but are we making Google stoopid?
I just started as an editor at No Starch Press. The company is already set up for LaTeX and Subversion, and we're introducing git.
I agree. The easiest thing you can do for Software Freedom is to refuse to make or support infringing copies of proprietary software.