I disagree completely. Not that companies aren't all over pushing technologies that nobody actually cares about (3d tvs, anyone?), but self-driving cars are absolutely not in that category. I'm looking forward to them, my wife is looking forward to them, tons of people at work are looking forward to them.
I do think those crazy futurists predicting that learning to driving will be totally obsolete in our lifetime are either being wildly optimistic, or more likely, are making hyperbolic predictions in the interest of garnering more clicks... but I absolutely predict self-driving cars will be popular, and will be fairly *common* in our lifetimes, just not ubiquitous. Less like cars replacing horses... more like automatic replacing manual transmission. Plenty of people know how to drive stick still, decades later (I'm not one of them)- but that number keeps going down. Some people know how because they had to, or because they figured it'd be good in case of emergency, while some people actively prefer driving that way, but the skill is unlikely to *completely* disappear as long as there are cars left on the road to drive, which there most likely always will be.
That said, ew, Ford, really? Ford? Ugh. I'd been long-predicting a Google-Tesla partnership, which would be super cool. Ford?